Meet the founder
Built from the inside out.
Franology was born from a simple belief: that every entrepreneur with a vision deserves the tools, strategy, and financial foundation to make it real.
Dream. Plan. Profit.™
The origin story
I built my business the hard way — so you don't have to.
I started out like most women entrepreneurs — with a passion that wouldn't quit and absolutely no roadmap. I had the drive, the ideas, and the late nights. What I didn't have was a strategy, a pricing structure, or any real understanding of my finances.
I made every mistake in the book. I underpriced my services, chased the wrong clients, and spent years building something that looked like a business but didn't pay like one. The turning point came when I stopped treating my passion like a hobby and started treating it like a company.
That shift — from dreamer to CEO — changed everything. And now I've made it my mission to help other entrepreneurs make that shift faster, smarter, and with a whole lot less trial and error.
— Beth
Why we exist
The mission is simple.
To close the gap between where ideas are and where they're capable of going — by giving a passion project the strategy, financial literacy, and unshakeable confidence to become businesses that are both meaningful and profitable.
Dream. Plan. Profit.™
What we stand for
Our core values.
Clarity over complexity
We cut through the noise and give you exactly what you need to move forward — no fluff, no filler.
Profit is not a dirty word
Making money from your passion is not greedy — it's the point. We build businesses designed to pay you well.
Strategy meets soul
The best businesses are built on both purpose and plan. We never sacrifice one for the other.
Done over perfect
Momentum beats perfection every time. We help you take imperfect action and refine as you grow.
Credentials & experience
The expertise behind the coaching.
- BS Accounting, Business Strategy
- 30+ years in retail operations, service businesses, and soloprenuers
- Assisted 600+ franchisees through the launch their businesses
- Founder of 4 successful ventures, including 2 nonprofits
- Lifetime entrepreneur managing multiple family businesses
- Scaled my business to six-figures over three years working with 9 franchise brands across 46 states.
Ready to work together?
If you're done playing small and ready to build something real, I'd love to hear your story.